A lot of folks are wary of what technology is doing to our culture. While I admit there is always a dark side to every good thing, I choose to take a positive view on the potential that new technologies present us. Especially when it comes to cultivating an audience and leading a tribe.
Distance, language, time, knowledge, resources. All of these things stood as barriers in Ben Franklin's day. Today however, thanks to advancements in technology, nearly all of these barriers have been removed. For The Anima Series, nearly half of our audience consists of men and women who do not live here in the United States. In fact, nearly 20% of our audience comes from South American countries, and another 10% resides in the Philippines. With a simple upload that takes ten minutes, we communicate with over 100,000 people all over the world every Friday.
Some like to focus on how technology has cheapened our view of what real human connection is. While this is true in some circumstances, it has also enhanced our ability to connect at scale in a way we’ve never been able to before. The only barrier that now exists between you and the audience you want to reach is your own lack of commitment to the message you want to spread.
The barriers have been removed. The audience is waiting to be spoken to. The tribe is waiting to be led.