The first place we went to was over-priced. The building was hard to find. The people were difficult to communicate with and at times flat out rude. Overall, it was just an unpleasant experience.
Now, needing a repair on your fireplace is not like going to Disneyworld. You’re not expecting to be entertained or to have a great time. You just want someone to do the job and get it over with. However, the second company we reached out to has been incredible. Their prices are fair. They are quick and clear with communication. Not to mention they are knowledgable and just all round kind people. This second company has taken our need to repair our fireplace, which would normally considered an annoying chore, and turned it into quite a pleasurable experience.
Now, could the first place have fixed our fireplace? Sure, probably just as well as the second. The employees there were probably just as knowledgeable and capable of doing their jobs as the second place we visited.
So how did we choose where to spend our money, then? When services/products are the same, what do people look at next? Experience. With so many options in today’s world just a google search away, experience is what separates thriving communities and businesses from those that do not.
The question we have to ask ourselves is…
What kind of experience am I giving people when they walk into my business, classroom, comments section, or home?
There are a lot of churches in town, and going to visit one for the first time can be awkward and nerve-racking. So how do you ensure that someone walking into your doors for the first time doesn’t feel that way? How can you go the extra mile to turn a possible awkward, frustrating, or routine experience, into an unbelievably pleasurable one?
If you can figure out the answer to this question, both you, your project, and your customers/audience will thrive.