Why not film our entire movie in one shot?
Why not paint a canvas only using my toes?
Why not drop our album overnight on Twitter? (Because you’re not Beyonce)
Asking ‘why not’ helps us to break through the monotonous mold and create something truly original. But while asking ‘why not’ may be brave, it will not yield fruitful art unless it is also accompanied with its sister question of ‘why?’
Sure it’s original to film an entire movie in one take, but why? What is the reason? If your reason is simply, “because it’s cool,” “because we can,” or worse yet, “because it will shock people,” then you’re not making art, at best you’re making a cheap carnival ride.
Breaking unwritten rules and testing boundaries is what makes art so visceral, exciting, and often times controversial. But just as with any project, what you do is not nearly as important as why you are doing it.
If your wild “why not” idea doesn’t support the story that’s being told or the product that’s being developed, then it will only hurt your project.
Dare to ask ‘why not?’
Be smart enough to follow up with ‘why?’