Why do I love one of the most famously detested air travel businesses in the world?
-99% of the flights that I take are less than 4 hours long, so I don’t need to sit in a La Z Boy.
-I do a lot of one day trips, so I don’t check baggage.
-An airplane is my favorite place to sleep, and it always annoys me when the in flight beverage service comes by and wakes me up for a free 3 ounces of Coke that I don’t want.
-I believing in paying for luxury when it comes to gifts for my wife and Bulls tickets, otherwise, I just want whatever is cheapest.
For all these reasons, the cramped seating and the paying through the nose for a single checked bag, or an in flight water does not really bother me like it does most people.
There is a strong legion of people who legitimately hate Spirit Airlines, because when they bought their ticket, they expected Spirit to be just like United, or American. The thing is though, Spirit never promised that. The CEO of Spirit describes such haters as people who show up to a McDonalds expecting to be served a perfectly cooked Prime Rib. As the McDonalds of the sky, Spirit exists to serve a specific market.
Spirit is not an altogether bad airline. They don’t work for everybody. But for a small percent of the population, they’re perfect. And that’s good enough.
Your art is not going to work for everybody. But if you can find a small percentage of the population that loves what you do, well then...that’s good enough.