Why should our creative work be any different? Most of us believe in the false notion that we can live in a constant state of harvest, always reaping the benefits of popular work. The reality though, is the harvest is only a short season. And without the hard work of honing and refining our craft or product, it won’t be a very profitable one.
Harvesting is not the farmer’s main job. Farming is. Harvesting is the short-lived, but satisfying reward of farming well done.