"(Insert name) is a flip-flopper. His last term was full of government spending, rising unemployment, and corruption. We just can't have another four years with (insert name)"
This is not a general announcement from the opposing political party. This is a commercial to help “raise support” for their candidate's campaign. Sure, the message is clear: Voters should not vote for the other side. However, this advertisement does little to tell us who we should vote for. In the twenty second clip, we receive no information about the candidate whose campaign this spot is “endorsing”. Never once does it even mention his name, speak to his qualifications, or even show his face.
Too often, politics becomes more about making your opponent look bad than it does about your candidate being or doing good. In the end, America ends up essentially voting for who they believe will be the lesser of two evils. That doesn’t sound like a very hopeful message to send our country.
I don't mean to be unfair to politicians. This type of “attack marketing" is just as common in other industries as well. Pepsi vs. Coke. Mac vs. PC. Taco Bell vs. McDonald’s breakfast. And don’t think that artists have too much principle to engage in such activities. We do it all the time.
It can be so easy to spend our time fussing over how that person “can't really sing.” “That band is full of posers and sellouts.” “His book is childish.” “Her technique is terrible.” We think busing these attacks, and snuffing out everyone else’s light, that that somehow makes our light shine brighter.
Little do we realize, the whole time we were criticizing and making others look bad, we could have been creating something of actual worth for ourselves, and for those who follow us.
Work brings more value than criticism every time.
Instead of talking about what everyone else does not offer, why not start talking about what you do offer? And better yet, why not start actually offering it?
Here lies the difference between the artist and the bum.
The artist simply brings her work to the table, let's it speak for itself, and watches her platform grow organically.
The bum looks to beat down other's work in the hopes of knocking them off their platform so that he can usurp it. The only problem is, because he spent so much time criticizing and so little time creating, once he has usurped the platform, he has nothing to do with it.
Stop focussing on how others are the worst. Rather, focus on how you can be your best everyday.