At 23, I may not have been in the game very long, but I do know that there is no special gene for coming up with ideas. Anyone can do it. Watch...
1. A subscription service, like Plated, but that measures your food and sends it to you based on macronutrient intake.
2. An online service that refills your shampoo, hairspray, gel, etc. in their existing bottles.
3. Mandatory summer movie-list for students to go along with the summer reading list.
4. A blog that promotes socially conscious, eco-friendly, purpose driven brands/businesses.
5. Band-aides and ACE bandages that match darker skin tones.
6. Tweet a novel. One sentence at a time.
7. Removeable belt loops (for those who prefer suspenders)
8. Weight sensors in restaurant tables that alert the waiter when your glass is getting empty.
9. TV networks partner with airlines to only stream their shows.
10. Scanners on grocery carts that allow customers to track their balance as they shop.
Are all these ideas good? No.
Are they all original? Probably not. I guarantee you several of them already exist.
Was this hard? Maybe the first time. But now, after doing this a few times a week, it usually takes me around fifteen minutes.
I don’t do this exercise because I’m an “idea person”. I don’t necessarily plan on doing anything with any of these ideas. I do it because anyone can come up with ideas, but we must practice. Idea generation is a muscle that needs to be strengthened. Most importantly, I do it because if I have ideas, then that is one less excuse to keep me from actually taking action and making art.