“It’s Wednesday, time for another blog post.”
“Time for another video.”
“Time for another project.”
Don’t get me wrong, there are great lessons to be learned in creating on demand. Setting a ship date, and sticking to it, forces us to commit to the work even when inspiration doesn’t strike, life gets crazy, or we just plain old don’t feel like it. But creativity on demand is pointless unless we also create what’s in demand.
Just because Babe 2: Pig in the City is available on demand, doesn’t mean it’s in demand. A new post apocalyptic, teen survival, Hunger Games knockoff is published every day, that doesn’t mean people are rushing to the shelves to buy them. The same goes for the blogger, musician, or technician. The daily blog, the indie guitarist, the mobil app, these things are one in a million, and being created on demand every single day.
Any bum can create on demand. Being an artist means creating avenues from which that which is in demand can burst forth. What’s in demand is connection, vulnerability, trust, love, and faith. A blog, guitarist, or mobil app that provides those things is rare, scarce, and will have people rushing to be a part of it.
Creating on demand is saying, “It’s Tuesday, time for another episode.”
Creating in demand is saying, “What do I need? What does the world need? How can I use my gifts to give it to them, no matter what day it is?”