Growth is the job of the leader, the CEO, the captain.
Maintenance is the job of the night janitor.
Growth means innovation.
Maintenance is a reinforcement of the status quo.
Businesses fail when they stop growing their vision and start scrambling to maintain what they’ve always done.
Churches fail when they care more about maintaining a squeaky clean image than actually planting seeds of growth within their congregation.
Artists get burnt out when they focus more on maintaining a reputation than growing their tribe and their craft.
Growth requires risk. Maintenance requires nothing of the sort.
Are you growing?
Or are you just maintaining?