There is a difference between hustle and activity.
There is a difference between hustle and busy.
There is a difference between hustle and flailing. There is a difference between hustle and idolatry.
Activity is another word for the clicking and shifting and posting and sending that feels like work, but is really more of an excuse distracting us from the work that is actually work.
Busy is nothing but a “get out of jail free card” that we use to avoid awkward social engagements and family parties we don’t want to go to.
Flailing is putting in an unnecessary amount of effort, just so people can see how “hard you’re hustling.” The baseball player who slides head first into what could easily be a stand-up-double is flailing.
Idolatry is the empty pursuit of an empty reward. Hustle doesn’t always equal buying a Ferrari. For some, maybe. But not for everybody.
None of these things are what hustling really looks like. In fact, they’re most often what get’s in the way of our ability to actually hustle. True hustle, the kind that builds businesses, launches careers, and makes great art, is a commitment to the process, deliberate action, and wise investment of resources needed to pursue a measurable and worthwhile goal. This probably doesn’t sound as sexy as you thought, but I’m willing to bet it will be twice as useful.