In traditional dart games, a bullseye is worth a total of fifty points. This is a great shot, but not the highest possible score one could achieve with a single throw. The most coveted space on a dartboard is actually about 3 inches above the bullseye, in the midway ring of the “20” section on the board. This ring, standing about halfway between the bullseye and the outer edge, is what’s called the Triple Ring. If a dart lands on the Triple Ring of the “20” section, that throw is work 20x3=60 points.
When I asked the question above, the gut reaction for most was probably to say “bullseye”. It makes sense, right? A bullseye is cool, it’s the center of attention, the most famous place on the board. It seems like the obvious answer.
The obvious answer isn’t always the correct answer though. In fact, when it comes to art, it rarely is. Following what’s cool, or famous, or most talked about may seem like the best way to do great work, but it will actually lead to work that is second rate, ten points short of our best.